Writing is my passion. I have 15 years experience. I write books on the big world of business, from a small village in Hampshire.
About
I write best-selling non-fiction books for experts on their specific areas of expertise. My own specialist areas are entrepreneurship, business start-up and company growth; taking the seedlings of a business idea to fruition from concept and validation stage through to growth and exit. I write about these topics to inspire, prepare and encourage entrepreneurs to achieve their dream.
Often motivational, consistently engaging, I specialise in researching and writing business books and features, that tell the whole story: of failure, success, challenges and strategies.
As such, the pages in my books offer practical yet purposeful guidance that bring the mundane intricacies of the corporate to life.
The very first book I wrote, The Small Business Start-Up Workbook, has been #1 in the 'Start-Ups' category in Amazon for over two years. The legendary Dame Anita Roddick very kindly wrote the Foreword to it.
I now focus on writing books for others. These include Sunday Times Bestseller, Tycoon for Peter Jones of BBC Dragons' Den fame and, more recently, Born Global for serial entrepreneur Neal Ghandi of Quickstart Global. I'm currently working on an Entrepreneur's Definitive Guide for Growth. Subsequently, I have a good relationship and direct route to a variety of publishers, both large and small.
Additionally, I write compelling case studies for businesses. This involves interviewing their clients and transforming those words into benefit-laden white papers. I also write articles: namely features on a variety of consumer and business topics, to inspire, inform and engage.
Ultimately, the reading and writing of books and articles is about learning, it's about the accumulation of knowledge and empathy. Perhaps that's why I've so thoroughly enjoyed learning from the many successful people I've interviewed. From the musicians, popstars and celebrities I interviewed for I Like Music, the business I co-founded with my partner James in 2001, (which he continues to run) to the inspirational entrepreneurs and business leaders I've interviewed both for the 50+ front cover and centre spread features for Better Business magazine and the books I've crafted. I also learned plenty from the happy customers of my own web copywriting and critiquing business, for which clients included Microsoft and Motorola.
Becoming an entrepreneur when I was 25 taught me about survival. Founding and running two start ups of my own enhanced what I was learning as a feature writer. This combination of knowledge and understanding gave me the confidence to write my own book, which became a natural progression ... and, I'm proud to say, my very first best seller.
Since then I have respectfully declined memoir projects in order to focus on my key strength. Namely, to turn experts' knowledge and experience into informational and inspirational books and guides. That is not to say that I forego autobiographical material. Quite the contrary. The books I write are generally peppered with case studies and anecdotes. Experiences breathe life into facts and advice.
